Breakout Workshop 3a
The extended event: using technology to reach and engage a diverse audience
Led by Alvaro Margolis (EviMed) and Jann Balmer (University of Virginia)
The COVID-19 pandemic has profoundly impacted the medical meetings. The extended event model, applied in virtual and hybrid meetings, uses the extension of time, space and languages in a scientific event to unleash the reach of traditional meetings through the use of technology to access larger audiences in different languages internationally, and to improve knowledge translation into practice through a sequential and active learning process. Pre-reading materials (article and video) will be available in advance. The session will consist of a short introduction to the model and its application in practice, followed by an analysis in small groups of the pros and cons when compared to other formats. A second small-group discussion will analyse what it would take to pivot an event such as the ECF into the extended format.
After this session, participants should be able to:
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Identify the key elements of the extended event model.
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Assess pros and cons of the model in relation to other formats of virtual and hybrid events.
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Analyse how to apply it in their organizations.
Educational materials:
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Margolis A, Balmer J, Zimmerman A, López-Arredondo A, 2020;The Extended Congress: Reimagining scientific meetings after the COVID-19 pandemic, MedEdPublish, 9, [1], 128, https://doi.org/10.15694/mep.2020.000128.1
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Margolis A. Video that summarizes the extended event model, presented at Stanford s CME Live: https://youtu.be/ZncH8jTf5EU
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Parboosingh J. How to foster social presence in the extended event model. Stanford s CME Live. https://youtu.be/StiTgJqsnyg