Breakout Workshop 3a

The extended event: using technology to reach and engage a diverse audience

Led by Alvaro Margolis (EviMed) and Jann Balmer (University of Virginia)

The COVID-19 pandemic has profoundly impacted the medical meetings. The extended event model, applied in virtual and hybrid meetings, uses the extension of time, space and languages in a scientific event to unleash the reach of traditional meetings through the use of technology to access larger audiences in different languages internationally, and to improve knowledge translation into practice through a sequential and active learning process.  Pre-reading materials (article and video) will be available in advance. The session will consist of a short introduction to the model and its application in practice, followed by an analysis in small groups of the pros and cons when compared to other formats. A second small-group discussion will analyse what it would take to pivot an event such as the ECF into the extended format.  

 

After this session, participants should be able to: 

  • Identify the key elements of the extended event model. 

  • Assess pros and cons of the model in relation to other formats of virtual and hybrid events. 

  • Analyse how to apply it in their organizations. 

 

Educational materials: 

  • Margolis A, Balmer J, Zimmerman A, L√≥pez-Arredondo A, 2020;The Extended Congress: Reimagining scientific meetings after the COVID-19 pandemic, MedEdPublish, 9, [1], 128, https://doi.org/10.15694/mep.2020.000128.1  

  • Margolis A. Video that summarizes the extended event model, presented at Stanford s CME Live: https://youtu.be/ZncH8jTf5EU  

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