Breakout Workshop 3a
The extended event: using technology to reach and engage a diverse audience
Led by Alvaro Margolis (EviMed) and Jann Balmer (University of Virginia)
The COVID-19 pandemic has profoundly impacted the medical meetings. The extended event model, applied in virtual and hybrid meetings, uses the extension of time, space and languages in a scientific event to unleash the reach of traditional meetings through the use of technology to access larger audiences in different languages internationally, and to improve knowledge translation into practice through a sequential and active learning process. Pre-reading materials (article and video) will be available in advance. The session will consist of a short introduction to the model and its application in practice, followed by an analysis in small groups of the pros and cons when compared to other formats. A second small-group discussion will analyse what it would take to pivot an event such as the ECF into the extended format.
After this session, participants should be able to:
Identify the key elements of the extended event model.
Assess pros and cons of the model in relation to other formats of virtual and hybrid events.
Analyse how to apply it in their organizations.
Margolis A, Balmer J, Zimmerman A, López-Arredondo A, 2020;The Extended Congress: Reimagining scientific meetings after the COVID-19 pandemic, MedEdPublish, 9, , 128, https://doi.org/10.15694/mep.2020.000128.1
Margolis A. Video that summarizes the extended event model, presented at Stanford s CME Live: https://youtu.be/ZncH8jTf5EU
Parboosingh J. How to foster social presence in the extended event model. Stanford s CME Live. https://youtu.be/StiTgJqsnyg